Fishpeople grew from the fortuitous union of Duncan Berry and Kipp Baratoff. They bonded over concern for the state of coastal fisheries, where overfishing has reduced many fish stocks to a shadow of their original abundance and 90% of the catch, jobs and nutrition are shipped overseas. Together, in 2012, they found Fishpeople to “re-imagine consumers’ relationship to the sea”. Today, their innovations, relentless transparency and passion for sustainability are helping restore habitats, fuel local coastal communities and bring new ease, excitement and peace of mind to fish lovers nationwide with a line of products to help make great seafood simple and accessible.